Flexography, also known as “flexo,” is a printing process which employs the use of pliable relief or raised image plates. As opposed to the rotogravure printing process (known today as “gravure”) which utilizes etched metal cylinders, flexo label printing utilizes rubber or polymer plastic plates; thus flexo plates are both more flexible and less expensive to produce than gravure’s rigid metal tubes.
Flexo can be used to print on nearly any substrate whether its paper products, metallic or holographic films and foils, or plastic of all types. Companies often use Flexo to print large areas with solid colors. Another reason flexo is so widely used is that it adapts well to both irregular repeat lengths and to a comprehensive array of inks.
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After many years on Australian shelves, Beerenberg, a condiments and jams manufacturer underwent a brand refresh to modernise and attract new customers.
Consumers saw the current branding as German, however the product is 100% Australian. A new branding effort was required to bring relevance back to the product and have consumers connect with its Australian roots.
Through our commitment to innovation and continuous improvement, we are constantly investing in new technologies, materials and process to ensure we remain at the forefront of our industry, pioneering new standards for premium labels. From raw materials to finished goods, our in-house Research & Development team has a focused effort on new product development and new market innovations that help build brands and drive sales.
With the matt texture of uncoated paper, this exclusive synthetic substrate delivers an impenetrable moisture barrier, with the unique ability to be grained and embossed. Waterproof, tactile and dimensional; Marble™ delivers total performance with aesthetic appeal.
Specifically developed for the wine industry, Enviro Label™ is a premium uncoated paper produced from 100% recycled certified chlorine free pulp. With a natural texture, this off-white paper is back coated to deliver moisture and ice bucket performance.
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