Multi-Color Malaysia is one of the market leaders for premium label solutions in Southeast Asia. We serve customers from a wide range of industries including Home & Personal Care, Specialty, Food & Beverage and Healthcare. We are equipped with a full range of machines in flexography, rotogravure, letterpress and digital printing as well as AVT inspection systems. Our Kuala Lumpur facility maintains the following ISO Management Systems: ISO9001 Quality Management System, ISO14001 Environment Management System and ISO/TS16949 Automotive Quality Management System and GMP certification.
A Consumer Product Goods customer wanted to run a promotional campaign to stimulate brand awareness, however through the more traditional medium of newspapers versus on product or on shelf approach, and our KL MCC group was the label group to deliver on this unique concept. This program drove customers to the website for a “chance to win” while delivering on the fundamentals required to create such a promotional program through this nontraditional medium: (1) the ability to manage and print a random variable print code, and (2) to deliver scratch and win individual labels to the front of the newspaper.
Through our commitment to innovation and continuous improvement, we are constantly investing in new technologies, materials and processes to ensure we remain at the forefront of our industry, pioneering new standards for premium labels. From raw materials to finished goods, our in-house Research & Development team has a focused effort on new product development and new market innovations that help build brands and drive sales.
THEME PARK WRISTBAND
A theme park wristband is provided to visitors as identification of a valid ticket. To help reduce counterfeiting, we incorporated overt security features in thermochromic ink, irreversible coin reactive ink and holographic strips.
HEIGHTEN TACTILE EFFECT
Marketing concept is to sell the idea of special engine lubricant for vehicles constantly in heavy traffic crawl. To create a unique effect that could interact with consumer by feel the roughness of engine if DO NOT use this lubricant. The heighten tactile effect is printed using DW screen mesh where ceramic SLG E-spheres is added to create a coarse texture when you run your finger over it.
Create a multi-dimensional appearance through the use of a registered matte/gloss varnish to give your brand design depth and complexity on shelf.